NetEase Portal Site Accessibility Design
NetEase (163.com) is a mature and large-scale portal website that has been in existence for over 20 years. The website has a large amount of information, comprehensive content, multiple branches, with news content as the main focus, and numerous advertising modules.
Improving readability and comprehension
Increased line spacing, paragraph spacing, image size, video size and clickable area size
Solution Breakdown
Removal of distracting advertisements
Reading screen feature for easier comprehension
Shortcut keys for navigation and access to features
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Role
User Research, UX design
Duration
1 Month
Team Size
2
Tools
Sketch
Facilitating user engagement and sharing
Back to top button for easy navigation
Solution Breakdown
QR code for WeChat sharing, allowing users to easily share content with family and friends
Accessibility toolbar for easy access to all features and options
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Design Process
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Empathize
In the empathize stage of the design process, I delved into comprehensive secondary research and familiarized myself with the WCAG accessibility standard. Through extensive exploration of the community and relevant resources, I gained valuable insights into computer-related inaccessible illnesses and their impact on website usage.
Process Analysis
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Prototype
In the prototype stage, I translated the insights gathered from the empathize stage into tangible design solutions. Collaborating with another designer, we transformed the identified pain points and accessibility needs into detailed wireframes for 163.com.
Process Analysis
Enhancing visual accessibility
Color palette options for different types of visual disabilities
Solution Breakdown
Cross-line and larger cursor options for users with visual impairments
Zoom in/out feature to make content more readable
The Problem
As its user base has grown older, the website has become less accessible and user-friendly for elderly users who may have difficulty navigating the website.
The Goal
The project aimed to ensure that the website's loyal users can continue to access and enjoy its content despite any age-related limitations, visual impairment, and motor disability they may experience.
All text shown in the images has been translated from Simplified Chinese to English for the purpose of this showcase.
